Inspired by memories of a grandmother’s garden and the countless jars of home-canned vegetables she created, Zing was imagined as a brand that channels humor, grit, and bold flavor. The name set the stage for a spunky retro cowgirl identity — equal parts nostalgic and spirited.

The packaging embraces a vintage Western aesthetic with a bespoke cowgirl illustration, bold typography, and a lively red-and-cream palette. Playful yet grounded, the design nods to vintage label work while keeping the energy fresh and modern.