PK Fitness delivers transformation through fitness and nutrition, emphasizing empowerment, confidence, and sustainable results. The brand was built around clarity and approachability. Alongside designing a clean, accessible webpage and a custom wordmark logo, the collaboration included refining package structure and pricing strategy to better align with Paige’s audience and goals. Crisp layouts, neutral palettes, and an inviting content flow highlight her coaching philosophy, while the structured offers make it easy for clients to understand and invest. The result is a digital home and brand system that feel both professional and empowering.