BRAND STRATEGY
BRAND IDENTITY
LOGO DESIGN
MERCH DESIGN
pines
Pines Resort & Spa is a mountain retreat, designed for individuals seeking to reconnect with nature and recenter themselves through world-class relaxation and adventure. Daily yoga, meditation, and outdoor activities invite guests to align with their inner selves while enjoying the restorative power of fresh mountain air. The brand identity blends clean lines and flat colors with rustic typefaces and hand-drawn details, reflecting the balance of modern comfort and wild beauty. Rooted in the symbolism of the pine tree (peace, strength, and purification) the resort offers an environment where guests can bend with life’s challenges, clear their minds, and experience true rest and renewal.
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